The Power of Graph Technology for Marketing Medicine

The New Stack

The Power of Graph Technology for Marketing Medicine

For more complex products such as new pharmaceutical drugs, medical equipment or healthcare treatments, identifying hubs of influencers among physicians and other healthcare providers requires deep analysis of patient claims data to uncover the referral relationships.

Traditional analytics solutions built on relational databases require expensive joins among large tables containing prescriber, claims and patient data. It can take hours, sometimes days, to complete the database joins. This makes traditional analytics solutions unsuitable for this type of analysis.

Graph technology makes uncovering referral relationships much easier, as the patient, prescriber and claims data is pre-connected in the graph database.

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