TigerGraph Unleashes the Industry’s Most Innovative Cloud Native Graph Database Platform. Read Press Release
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The Challenge
The Challenge
At a time of falling print media advertising spending, Ippen Digital is a pioneer in helping publishing transition to new digital revenue through more sophisticated use of content and audience data. Ippen Digital had previously developed an in-house recommendation engine for analyzing web access to its articles. However, with its strong growth over the last few years, it became apparent that this system was unable to deliver highly customized recommendations. Ippen sought an alternative solution utilizing graph database technology.
The Results
The Results
Ippen Digital is enabling the publishing industry to transition to new revenue streams by leveraging TigerGraph to uncover the connections in its data. According to Jan Ippen, CEO of Ippen Digital, “TigerGraph is a strong product and we expect it will help us to operate local journalism as efficiently and cost-effectively as possible in the future”. Ippen Digital anticipates being able to extend the efficacy of its solution as ever more insights are revealed.

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