

Build 360° Views of the Customer Journey With TigerGraph
26%
Percentage of B2B marketers struggling with inconsistent data.
3
Reasons why customer 360 matters.
10%
Companies have customer 360 views
Marketers Can Struggle to Fully Understand Customer Behaviors

Legacy Approaches Are an Obstacle to Fully Understanding Customer Behaviors
Traditional solutions are built upon relational databases, which store information such as account, contact, lead, campaign, and opportunity in separate tables, one for each type of business entity.
Relational databases are good tools for indexing and searching for data, as well as for supporting transactions and performing basic analysis. Relational databases are, however, poorly-equipped to connect across the tables or business entities and identify hidden relationships and patterns going across multiple leads, campaigns, and opportunities.
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Why TigerGraph, a Native Parallel Graph
Database for Real-time Customer Database for 360/MDM?
Database for Real-time Customer Database for 360/MDM?
Graph Analytics Can Provide a Seamless View of the Customer Journey

Finding the Customer Engagement and Attribution Patterns With a Graph Database for MDM


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