The explosion of big data, and the general adoption of IoT
technology and cloud computing has called for faster, better
and more intuitive integration with geospatial analytics.
In 2017, Geospatial analytics market reached
38.65 billion . It
is estimated to grow at an annual rate of
18.2%, and by 2027,
the entire geo analytics market will reach
174.65 billion.
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It’s no surprise that over 78% of C-level executives are
planning to invest in location data next year since the location
data is used for finding new markets and revenue sources,
delivering timely and tailored marketing campaigns and
detecting fraudulent activities in real-time.
For many enterprises going through the digital transformation,
it has been a real challenge to provide a unified solution to
both online transaction processing (OLTP) and online
analytical processing (OLAP) workloads simultaneously to
satisfy their core business requirements, and adding real-time
geospatial capability with seamless integration to existing and
future applications, with minimal redesign of data schema and
model.Show less