Microsoft Xbox Improves its Ability to Transform Its Communities to Loyal Customers using TigerGraph

After a thorough investigative process, Xbox selected TigerGraph for its graph analytics. Microsoft is using PageRank, Community Detection, Shortest Path, and Louvain to experiment between different gaming community segments. This is empowering the Xbox team in the following ways: They can detect patterns in what their customers want, and can keep their customers playing their games longer. They can track in-game purchases while being able to provide users with a special offer. They know how customers interact by breaking down different communities of users to better understand if they are all-female or all-male communities They now know how groups of users are playing with each other so they can continue to improve their overall experience. They can identify their customers using the time analysis for in-game play and session tracking, which leads to a better gaming experience. They can understand these various communities while tailoring user experiences either through interactions with their relationships or friend networks.